We believe that everyone deserves a dignified send off and are passionate about working with families in order to facilitate meaningful funerals. Our founder Roland Tay is often featured in mainstream media such as The Straits Times, Lian He Zhao Bao, Lian He Wan Bao, Xin Ming Wanbao. Roland Tay is best known for his acts of charity and his willingness to come forth and help anyone in need. His daughter Jenny Tay follows in his footsteps. Here are some newspaper articles and videos showcasing the work we do and our business philosophy.




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Covid 19 updates: NEA requires families to abide by the safe-distancing measures. All attendees have to have their mask on at all times and only 20 persons are allowed at funeral wakes at any one time. Due to the crowd restrictions, customised live streaming services are available to ease the inconvenience, kindly contact us at 6555 1115 for any assistance. Thank you.