Awards
14th Asia Pacific Eldercare Innovation Awards, 2026
Our initiatives, including Music for Comfort developed with The TENG Company and Singapore Institute of Technology, have been acknowledged for innovation in grief support, including being named a finalist at the Eldercare Innovation Awards 2026.
Workplace Learning Organisation of Competence, Silver Award
The National Workplace Learning Certification recognises exemplary Singapore-based organisations that implement continuous learning through workplace learning practices and capabilities.
Organisations are assessed by the National Centre of Excellence for Workplace Learning, led by Nanyang Polytechnic, in partnership with the Singaporean-German Chamber of Industry and Commerce.
Direct is the first and only funeral company that has received this award.
ISO 9001
ISO 9001 is implemented by both businesses and public sector organisations in more than 170 countries. It’s an international standard on Quality Management Systems based on these quality management principles:
- Customer focus
- Leadership
- Engagement of people
- Process approach
- Improvement
- Evidence-based decision-making
- Relationship management
To date, Direct Funeral Services (Direct) is the first and only funeral company in Singapore to have been awarded an ISO certificate.
Singapore Brands, 2014
Singapore Brands (now known as the Singapore Prestige Brand Award) recognises local brands that have been developed and managed effectively through branding initiatives.
Direct is proud to be a receiver of this award for our commitment to providing a dignified farewell for all in society.
The Entrepreneur of the Year Award (EYA), Overall Winners of the New Entrepreneur Category, 2016
The EYA is the oldest award in Singapore that honours local entrepreneurs who have shown outstanding performance as business owners.
Clinching the title as Overall Winners of the New Entrepreneur Category was an affirmation of our managing director Jenny Tay and CEO Darren Cheng’s combined efforts in transforming the funeral industry.
Company of Good, 2024, 2026-2028
Company of Good (formerly Champion of Good) recognises organisations that create a positive impact across the areas of People, Society, Governance, Environment and Economy.
At Direct Funeral Services, caring for people has always gone beyond the families we serve. Inspired by our founder, Roland Tay’s spirit of compassion and giving, we have always believed in supporting our community in meaningful ways.
We are honoured to be recognised as a Company of Good (3 Hearts) for 2026–2028, building on our previous Company of Good recognition and our Champion of Good award in 2017.
These recognitions remind us that every act of kindness, no matter how small, can make a difference. As we continue to support families through life’s most difficult moments, we remain committed to giving back, serving with compassion, and creating a positive impact in the community.
Memberships
The Association of Funeral Directors Singapore (AFD)
AFD comprises reputable funeral homes from Singapore and is officially recognised by the National Environment Agency. The association aims to promote high standards of service to end-of-life events. All AFD members are bound by a strict Code of Conduct, which ensures that grieving families receive quality funeral services.
National Funeral Directors Association (NFDA)
NFDA is the world’s largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the U.S. and 49 countries across the globe.
Singapore National Employers Federation (SNEF)
SNEF is a trade union of employers. Its mission is to advance tripartism and enhance labour market flexibility to enable employers to implement responsible employment practices. SNEF boasts a membership of over 3,000 companies with a combined workforce of over 750,000.
Every farewell begins with a conversation
We’ve walked with thousands of families, and every number holds a story.
72,000+
families supported
25
years of service
24/7
care team